Hazel Slimes Featured in 250+ News Outlets — Our Family Story
When we started Hazel Slimes, we never imagined that our little family project would one day be shared across more than 250 news outlets, including CBS, NBC, ABC and so many more. This week, our story was published nationwide — and we’re so excited to finally share it with YOU, our slime family.
This write-up beautifully captured something very close to our hearts:
Hazel Slimes wasn’t just a business idea… it grew out of our family’s healing journey.
How Our Slime Story Began
A few years ago, our family went through one of the hardest moments of our lives when we lost our father and husband. In the middle of grief, we looked for anything — anything — that could bring a little joy and peace back into our home.
That’s when Milena, at just 13 years old, started creating slime.
What began as a simple craft at the kitchen table slowly became something bigger:
a way to calm our minds, reconnect, and spend time together without sadness pulling us apart. Mixing glue, scents, colors, and textures turned into our therapy — a peaceful, creative moment we all shared.
Slime became our way of healing.
From Local Markets to TikTok Shop
We started selling at small farmers markets in Nampa, Idaho. Honestly, we were nervous — would people even like our slimes? But kids, parents, families… they loved them. They felt the textures, smelled the scents, and came back again and again.
Those early market days gave us confidence to take Hazel Slimes online.
And then TikTok happened.
Our little videos — fluffy stretches, satisfying pokes, texture reveals, behind-the-scenes moments — began reaching thousands of people. Some videos even went viral. Suddenly, families all across the U.S. were discovering our slimes, trying them, and falling in love with them.
Why News Outlets Shared Our Story
So why did so many news outlets around the country decide to feature Hazel Slimes?
Because our brand is more than just slime.
It’s about:
Family healing through creativity
A mom and daughter building a business from scratch
A teen entrepreneur inspiring other kids
Tools that help with stress relief, sensory play, and emotional regulation
A story of turning grief into something joyful
Teachers now use our slimes in classrooms, therapists recommend them for calming, and families use them during sensory breaks and fun bonding time. That’s something we never expected, but deeply appreciate.
The Heart of Hazel Slimes
Every slime we make still carries a piece of our journey — from heartbreak to hope.
Milena brings the fun, creative magic:
textures, colors, sprinkles, scents, charms…
She always knows what kids will love.
Mom (Yelena) brings the quality and safety:
making sure every batch is consistent, clean, and made with high-quality ingredients you can trust.
Together, we’ve built something far beyond a toy. We’ve built a community.
Where You Can Read the Feature
Our story was shared across CBS, NBC, ABC affiliates, and over 250 news websites across the U.S. Here are a few places you can see it:
C&HNN Alabama
CW Arkansas
Local CBS affiliates
Local NBC affiliates
International Business Times
SiliconValley.com
And many more!
(We’ll continue adding links as more outlets publish it.)
Thank You, Slime Fam
We truly mean it: Hazel Slimes would not exist without YOU.
Your support, your messages, your orders, your TikTok comments — they helped us grow from a grieving family into a family who creates joy for thousands of others.
Thank you for believing in us.
Thank you for loving our slimes.
Thank you for being part of this journey.
We’re just getting started
— The Hazel Slimes Family
Follow Our Journey
TikTok: https://www.tiktok.com/@hazelslimes24
Instagram: https://www.instagram.com/hazelslimes24
Facebook: https://www.facebook.com/hazelslimes
YouTube: https://www.youtube.com/@hazelslimesimes